TWENTY THREE

EXPLORE THE CULT

We wear history like armor, but we pierce through it with irony.

TWENTY THREE uncovers symbols long buried or misread not to restore, but to rewire.
From monastic silhouettes to post-Soviet rebellion, this is fashion as provocation. As belief system.
Every cult needs a relic. Ours are wearable.

New Arrivals
New Arrivals

New Arrivals

Петушок
Петушок

Петушок

Heritage
Heritage

Heritage

THE SACRED BRAID

Braids in Russian culture were more than beauty, they were coded messages.

One braid meant unmarried. Two meant taken. Loose hair? Rebellion.

The braid is sacred form, embedded into our packaging, referenced in trims, echoed in emotional weight.

Every twist nods to tradition. But never blindly.

READ OUR STORY

THE SACRED BRAID

Braids in Russian culture were more than beauty, they were coded messages.

One braid meant unmarried. Two meant taken. Loose hair? Rebellion.

The braid is sacred form, embedded into our packaging, referenced in trims, echoed in emotional weight.

Every twist nods to tradition. But never blindly.

READ OUR STORY

THE SACRED BRAID

Braids in Russian culture were more than beauty, they were coded messages.

One braid meant unmarried. Two meant taken. Loose hair? Rebellion.

The braid is sacred form, embedded into our packaging, referenced in trims, echoed in emotional weight.

Every twist nods to tradition. But never blindly.

READ OUR STORY

THE SACRED BRAID

Braids in Russian culture were more than beauty, they were coded messages.

One braid meant unmarried. Two meant taken. Loose hair? Rebellion.

The braid is sacred form, embedded into our packaging, referenced in trims, echoed in emotional weight.

Every twist nods to tradition. But never blindly.

READ OUR STORY